We built the standard first, and the sales floor never.
We have spent our careers inside this industry — selling it, installing it, and watching how it treats the people paying for it. The Utah Energy Registry exists because that market is missing one party: somebody on the homeowner’s side, who already knows what things should cost and is free to say the work isn’t worth doing.
We built this because we got tired of watching how it was being done.
Between us we have decades in home energy and home improvement — in the trucks, in the training rooms, and at the kitchen tables. That is a long time to watch the same things happen to the same kind of person.
Roofs sold to people who needed a repair. Systems sized to the commission rather than the house. Prices that moved several thousand dollars depending on how the evening went. Financing explained as a monthly number and nothing else. Work that failed inside five years, sold by a company that no longer existed when it did. And every so often, the one that stays with you — someone on a fixed income, holding a contract they did not understand, for equipment they did not need.
Very little of that came from villains. It came from a structure where every person in the room is paid on the same outcome, and nobody in it is paid to tell the homeowner the truth.
So we built the thing we kept wishing existed. We took the years we had spent learning what this work actually costs, and we put them on the homeowner’s side of the table instead — negotiating pricing before anyone is in the room, and checking the contractor before anyone meets them.
What the experience buys you
We know what a job of this size should cost, which line items get padded, and which corners get cut where you will never see them. That is not a philosophy. It is the accumulated result of having been on the other side of it for a very long time.
What we do with it
Negotiate pricing across the whole network rather than one job at a time — which is why it comes in as much as 45% below what the same homeowner was quoted going direct — and hold every contractor to a written standard to stay in the Registry.
What we don’t do with it
Sell you anything ourselves. We install nothing, we stock nothing, and we have no crew whose week depends on your decision. Nothing about our month improves if you buy the bigger system.
Everyone in the room had a reason to want a yes.
Think about how a homeowner actually buys a roof, a furnace or a solar array. They buy one perhaps twice in a lifetime. They have no reference price. Every bid they receive comes from a company whose income depends on that specific product being the answer. The decision is made in an evening, at a kitchen table, against a discount that expires when the salesperson leaves.
That is not a market with bad actors in it. It is a market structured so that even honest people, doing their jobs well, produce a bad outcome for the person paying — because nobody in the transaction is being paid to represent them.
Real estate solved this a long time ago. The buyer gets their own agent, and nobody thinks that is strange. Home improvement, which routinely involves comparable sums of money, never did.
The Registry is that missing party. We negotiate the pricing before you are in the room, we check the contractor before you meet them, and we get paid the same whether you buy the large system or the small one.
What we believe
- 01The homeowner is the client. Not the contractor, not the manufacturer, not the lender.
- 02A “no” has to be available. Advice you can only receive one answer from is not advice.
- 03How we are paid is published, not disclosed when someone thinks to ask.
- 04We don’t touch the work. No crews, no inventory, no schedule of our own to fill.
- 05Your information is not a product. We are a registry, not a lead broker.
- 06The standard is written down — and a contractor can lose their place in it.
These are not aspirations posted on a wall. Each one is a rule that costs us money in a specific, predictable way, which is the only kind of principle worth publishing.
Being in the Registry is something a contractor has to earn.
Every company we place work with holds the correct Utah license for the trade, carries current insurance and bonding, and has a public record you are welcome to read. Before a single homeowner is sent to them they clear a fifty-point review — thirty points that apply to every trade, and twenty written specifically for theirs, because what makes a good roofer is not what makes a good HVAC contractor.
You get the company name, the license number and their review history before you commit to anything — not after. Look them up. Call the references. That is the entire point of doing it this way, and a contractor who objects to it is telling you something useful.
The simplest part to check is us: the same phone number answers before an appointment, at the appointment, and after the work is finished. A person picks it up.
What being in the Registry requires
Fifty points across licensing and insurance, pricing disclosure, workmanship warranty, installation practice, communication, and how complaints get resolved. Checked before a contractor is admitted and re-checked while they stay.
What removes a contractor from it
Pricing outside the agreement. Pressure selling. Going quiet on a homeowner once the invoice has cleared. Removal has to be a real possibility or membership means nothing — and the homeowner who reports it is the reason we find out.
Where the money comes from.
The review is free to the homeowner, and “free” always deserves a follow-up question. Here is the answer without one being asked.
You pay nothing
No cost for the review, no obligation attached to it, and no credit check involved in booking one. That holds whether you hire someone afterward or decide to do nothing at all.
The contractor pays us
And only if you actually move forward. It comes out of pricing we negotiated in advance, which is why the number you are quoted does not change depending on how the evening is going.
Why that still works for you
Because our agreement is with you, our fee is the same across the network, and we have no equipment to move. We do not earn more by steering you toward the expensive option, so we don’t.
We are a private Utah company. We are not a government agency, not affiliated with any utility, and not an administrator of any utility or state program. We do not install anything and we do not sell equipment.
One number, and a person on the end of it.
We work with homeowners across Utah. The quickest way to find out whether any of this applies to your house is twenty minutes at your own kitchen table with your last twelve months of usage in front of you — and if the answer is that you should not spend the money right now, that is the answer you will get.
Everyone on the title needs to be there. Not to be difficult — because we will not run a twenty-minute review twice, and it isn’t fair to ask you to relay numbers to your spouse from memory.
Talk to us
- →Call or text 385-600-5711. The same number before, during and after. No phone tree.
- →Book a review and pick a time that suits both owners.
- →Read the questions page first if you would rather check us out before speaking to anyone.
- →Want us to stop? Text STOP to that number and you come off the walking route and the contact list entirely.
Or text 385-600-5711 from your phone.
Find out what your house actually needs.
Twenty minutes, your own numbers, and someone whose job does not depend on you saying yes.